Author: Salisu Sani-Idris

By Taiye Olayemi

The Nigeria Economic Summit Group (NESG), said that the current review of the National Tourism Policy was focused on promoting domestic tourism.

Ms Ngozi Ngoka, Thematic Lead, Tourism and Hospitality Industries, Thematic Group, said the review was a deliberate move to ensure that tourism contributed to the Gross Domestic Product(GPD) of the nation’s economy as obtained in other countries.

Ngoka said this on Saturday in Lagos, during the tourism and hospitality stakeholders validation of the 2024 Draft of the tourism policy.

She, however, urged Nigerians to travel within the country for wealth creation.

She stated that the tourism policy which was originally made in 1990, was first reviewed in 2005 to strategically sustain the sector.

“The tourism policy contains a lot. It’s the best thing that will happen to the tourism industry.

“This is because for the first time we are going to have a comprehensive document that streamlines the way tourism will work in the country and we have a very fantastic team working on it.

“We are excited that this is the first time it’s going to come to fruition.

“A big part of this tourism policy is to develop the domestic tourism because a lot of countries that have tourism as a major contributor to its GDP started by traveling domestically,” she said.

Ngoka used South Africa as a case study.

According to her, during apartheid, South Africa managed its domestic tourism, by the time apartheid ended, tourism became a big market for them.

“We, therefore, encourage everybody to travel within Nigeria, to use our domestic products,” she advised.

Ngoka stated that many nations were able to revive their economy through tourism.

She said that tourism remained the bedrock for all economic activities.

Speaking further on the policy review, Ngoka said it was necessary to maintain the integrity and ability of the tourism policy and guide the industry toward global competitiveness, and sustainable growth.

She said the review involved updating the policy to reflect new legal and regulatory requirements.

She said it would also involve incorporating technological advancements and aligning with current best practices for operational excellence.

She also said that the review would specify how risks would be managed effectively and how to respond proactively to changes in market conditions and tourist preferences.

“In reviewing the national tourism policy, our vision is to transform Nigeria into a leading tourism destination in Africa and globally.

“Also to harness our cultural heritage, natural landscapes, creative and sports industries, and vibrant communities to attract tourists and investors.

“Our guiding principle is on sustainability, innovation, marketing and collaboration.

“We expect that at the end of the day, we will record increased tourist arrivals, create jobs, and improve global perception of Nigeria as a premiere tourist destination,” she said.

Ngoka said the policy review team were divided into seven groups.

The groups include: Infrastructure development; Marketing and promotion; Regulatory and institutional framework.

Others are: Stakeholders engagement, Economic impact; Implementation plan and Sustainability and environmental considerations.

“We encourage all stakeholders, including government officials, private sectors and community representatives, to actively participate in the implementation process.

“By working together, we can create a sustainable, inclusive and competitive tourism sector that significantly contribute to Nigeria’s socio-economic development,” she said (NAN) (nannews.ng)

By Taiye Olayemi

Ijeoma Onah, founder, Nigerian International Films and TV Summit (NIFS) says the 2024 edition of MIPCOM opened up valuable and new opportunities for Nigerian creatives.
MIPCOM means Marché International des Programmes de Communication.
The 2024 edition was held from Oct. 21 to 24 ,at the Palace of Festivals and Congresses in Cannes, France.
Onah, who partnered with the French embassy to sponsor over 20 Nigerian creatives to the prestigious event, disclosed this in a statement on Friday.
She said “The Nigerian delegation’s engagements at MIPCOM opened up valuable, new opportunities, reinforcing Nigeria’s growing presence in the international film and television landscape.
“It highlighted the unique narratives Nigerian creators bring to global audiences.”
Onah described the experience as transformative for Nigeria’s creative industry, expanding business relationships with the French and global community through strategic partnership with the French Embassy.
She affirmed the role of collaboration in amplifying the reach of Nigerian storytelling on the global stage.
“Indeed we are excited with the level of partnership from the French Embassy in supporting film and TV professionals with a Nigerian pavilion at the largest global content distribution market MIPCOM Cannes.
“Through this partnership, our resolve to continue to drive international business for local Nigerian companies has been reinforced.
“And with the Nigerian International Film and TV Summit, we remain committed to the huge international revenue opportunities through licensing of local programmes.
“This is because this market and its outcome will definitely elevate and transform the dynamics of international distribution for local companies in Nigeria,” she said.
Onah appreciated the French Embassy for the support,which ,she said, made the Nigerian delegation shine at the event.
“We appreciate the generous support and partnership of the French Embassy which made this possible.
“The Nigerian Pavilion became a space of impactful exchange, connecting Nigeria’s industry innovators with international stakeholders.
“Our green white green colour was all over the place, proclaiming the beauty and flourish of our country in the realm of entertainment, creativity, innovation, and technology,” she said.
Christophe Pecot, Audiovisual Attaché of the French Embassy in Nigeria highlighted the Embassy’s commitment to fostering partnerships within the Nigerian audiovisual sector.
Pecot underscored the goal of creating international opportunities
“My job is to build and implement cooperation between Nigeria and the French audiovisual industry, which is why we were at Cannes for MIPCOM.
“We are connecting Nigerian creators with global broadcasters, aiming to help them bring their content to audiences worldwide,” Pecot explained.
Colette Otusheso, Chief Executive Officer, Accelerate Group said “MIPCOM has provided a rewarding experience in strengthening Nigerian contents’ global reach.
“The Nigerian pavilion was incredibly supportive with a dedicated space for meetings, we’ve been able to explore strategic partnerships with production companies worldwide.
“It has been encouraging to see filmmakers, studios, and distributors, actively seeking the kind of content we have,” she said.
Reflecting on the growing demand for Nigerian storytelling on the world stage, Ferdinand Ademefe, Chief Executive Officer, Magic Carpet Studios, emphasised the importance of international collaboration and shared inspiration.
“As someone passionate about film and animation, MIPCOM offers us a view of what’s possible globally,”he said
“From Europe, to Asia, to America, this platform allows us to see the diversity of creative expression and to position Nigeria as an essential part of that global dialogue.
“Over the course of four days, participants engaged in networking, knowledge sharing, and collaborative efforts aimed at pushing Nigerian content to the global forefront.
“Industry professionals, TV catalogue right holders came together to explore new opportunities and address the challenges facing the industry.
“Through MIPCOM, Nigerian audiovisual leaders and creators are not only amplifying their voices but are also forging pathways for collaboration, innovation, and cultural exchange.
“This presence shows Nigeria’s expanding role in the global entertainment industry and its potential to be a hub for content that resonates with audiences everywhere,” he said..
Ademefe underscored the importance of nurturing and expanding Nigeria’s position in global content markets, as conversations and partnerships established at MIPCOM Cannes paved the way for increased opportunities for Nigerian creators and productions.
“With newfound partnerships and future-focused dialogues, Nigeria is poised to make significant strides in the film, TV, and audiovisual sectors worldwide,” he said. (NAN) (nannews.ng)

By Taiye Olayemi

The Lagos State Government and the Nigeria Association of Tour Operators (NATOP) have expressed readiness to showcase and market the state’s tourism sites to the global audience at the World Travel Market (WTM).
The national president of NATOP, Mrs Bolaji Mustapha, during a meeting with the commissioner on Monday in Lagos, said no fewer than 50 tour operators will be attending the global event.
Mustapha noted that each of the members would explore exposing Lagos tourism offerings, including its rich cultural heritage sites, stunning natural landscapes, vibrant entertainment and nightlife as well as historic landmarks and monuments.
She explained that NATOP had always taken pleasure in projecting local tourism sites for improved patronage.
“We seek your consent as the commissioner for tourism to showcase Lagos as a cultural and tourism hub during the World Travel Market.
“At WTM, we plan to target international tourists; travel agents and operators; travel enthusiasts; and tourism board as we showcase the unique experiences Lagos has to offer.
“We intend to increase tourist arrivals into Lagos, enhance revenue generation, promote cultural exchange and foster economic growth.
“Our expertise will help attract global attention and drive patronage,” she said
Earlier, Benson-Awoyinka noted that the initiative of marketing the state’s tourism and cultural offerings at such a laudable platform was a welcome idea.
She appreciated the tour operators as she supplied some of the advertorial materials.
“We are open to NATOP, assisting the state in marketing our tourism destinations. We will be doing this together and we hope to attract the needed result,” she said.
The World Travel Market is to hold from Nov. 5 to Nov. 7, at Excel, London, United Kingdom.

By Taiye Olayemi

Gov. Babajide Sanwo-Olu of Lagos State on Monday inaugurated the remodelled J Randle Centre for Yoruba Culture and History.

The centre is currently playing host to the maiden edition of Afropolis Lagos Festival, an international festival of arts, creativity and innovation, which kicked off on Oct. 26 and expected to end on Nov. 3.

Sanwo-Olu also announced the appointment of Nigerian multimodal international artiste, Qudus Onikeku, as the Centre Director for the J Randle Centre for Yoruba Culture and History.

The governor said the centre, meant to project the history and culture of the Yoruba race from the beginning through to the present and the future, would also serve as a suitable research centre.

Sanwo-Olu said: “Qudus Onikeku will now be the Centre Director for the J Randle Centre for Yoruba Culture and History. Taking this decision took us almost a year to conclude.

“Qudus is fit to manage this place. We are going to be relying on your expertise and skill for the proper management of this centre.

“He (Qudus) brought the idea of this Afropolis festival, for players in the creative sector to express themselves because we are aware that Lagos is home to lots of creative minds.

“This is a destination for the entire creative sector and people of innovation. It is appropriate for research, meetings, relaxation and more.”

He said that the centre was a place to envision ideas.

According to him, it is a centre for the younger creatives to develop their talents.

“This is not a localised space, what we have here are things that bring the entire south west states together; you will see Obatala, Oranmiyan and other dieties in the Yoruba kingdom.

“I am using this opportunity to say that we are deliberate in christianing this place, it is open for the entire Yoruba race, everyone who wants to showcase anything creativity,” he added.

Sanwo-Olu added that the installation of equipment was ongoing at the centre.

The governor assured the creatives of accessibility to funds when they are able to birth new and innovative ideas as many have benefited.

He noted that as part of plans to develop Lagos as the hub for entertainment and tourism, the state had invested in training creatives cutting across various fields.

He said professional institutes like Ebonylife Academy, Ogidi Studio and Delyork Academy were some of the institutes that were engaged in the capacity development programmes.

“Our objective will never be to stiffen innovation but to create enriching environment for creativity to thrive.

“So, I call on the Ministry of Tourism to develop a proper calendarisation of tourism, culture and entertainment activities so that we can have specific month or months to host such activities.

“This is to enable tourists plan their activities to visit Lagos,” Sanwo-Olu said.

Also, Mrs Toke Benson-Awoyinka, the state Commissioner for Tourism, Arts and Culture, described the centre as a living tribute to the richness of Yoruba culture and an invitation for all to partake in its beauty.

Benson-Awoyinka said the centre embodied a collective dream, a dream of unity, understanding, and appreciation for the nation’s shared cultural identity.

She appreciated everyone, who contributed to the establishment of the centre, dedicated artisans, historians, educators, and community leaders.

“The John Randle Centre will serve as a beacon of knowledge, highlighting the profound contributions of our ancestors and the enduring spirit of our culture.

“It envisions a space where the stories of our forebears come alive, a place resonating with traditional music, showcasing intricate artistry, and sharing the vibrant narratives of our history.

“This centre is designed to foster a deep sense of connection and pride among all who visit.

“Importantly, this initiative is not only about preservation, it is about innovation.

“We invite our youth to engage with and reinterpret our heritage in contemporary ways, bridging the gap between generations and ensuring our culture remains dynamic and relevant,” she said.

The News Agency of Nigeria (NAN) reports that Sanwo-Olu and other government officials were taken on tour of the centre after the inauguration.

The centre accommodates a museum, children corner, storytelling arena, exhibition space, a library, multipurpose rooms, a theatre, a seminar room and more.