Abuja — Nigeria has taken a bold step in cultural diplomacy and culinary innovation as the National Institute for Hospitality and Tourism (NIHOTOUR), in partnership with Novarosta, unveiled Oríkì — an immersive cultural and culinary showcase designed to celebrate African excellence and promote Nigeria as a global tourism destination.
The historic event, that will take place on Saturday, December 6, 2025, at Eagle’s Square, Abuja, will bring together government officials, international partners, investors, chefs, creatives, and cultural ambassadors from across Africa and the diaspora under the theme: “When Culture Meets Cuisine, the World Connects.”
A Fusion of Heritage and Innovation
Inspired by the art of African praise poetry, Oríkì paid homage to the rich cultural diversity of Nigeria through poetry, music, dance, and haute cuisine.
Guests will be treated to a sensory journey featuring regional food pavilions, contemporary reinterpretations of local dishes, and live performances showcasing Yoruba Oríkì, Igbo Aha Otuto, Hausa Kirari, and Itsekiri Eré.
Minister Musawa: “Food is Our Bridge to the World”
The Minister of Art, Culture, Tourism and Creative Economy, Barr. Hannatu Musa Musawa, who lauded NIHOTOUR’s efforts, described Oríkì as a catalyst for unity and global recognition.
“Culinary art has the power to unite us beyond borders. Through food and culture, we discover our shared humanity. Oríkì is a profound expression of who we are as Africans — proud, creative, and united by heritage,” she said.
She reaffirmed the federal government’s support under President Bola Ahmed Tinubu’s Renewed Hope Agenda to develop culture, tourism, and the creative economy as engines of national growth.
A New Pathway for Tourism and Investment
Director-General of NIHOTOUR, Dr. Abisoye Fagade, described the initiative as a turning point for Nigeria’s hospitality and tourism sector.
“Through Oríkì, we are transforming Nigeria’s living traditions into global experiences — connecting art, culture, and cuisine to drive prosperity and pride. This is how we make hospitality a national export,” he said.
The event also launched the Cultural Gastronomy Investment Series, a new platform designed to attract investors and international partners into Nigeria’s culinary and creative economy.
Boosting Nigeria’s Global Image
Oríkì aligns with NIHOTOUR’s Mission 100 Vision, aimed at building Africa’s most dynamic tourism workforce while promoting heritage, creativity, and innovation.
Novarosta, co-organisers of the event, emphasized the global significance of the project, stating, “Culture is the heartbeat of hospitality, and hospitality is the face of Nigeria. Oríkì reflects how both can unite a nation and inspire the world.”
