Mrs Paula Pwul, a lawyer and an author, gave reason why she left the legal profession to become a writer.
Pwul, who is the host of “She’s the Brand Podcast,” said she decided to drop her robe because of her passion to help African women build brands that open global doors.
The emerging author stated this on Friday in an interview with the News Agency of Nigeria (NAN) in Abuja.
(The Author of “That Internet Thing You’re Doing?”, Mrs Paula Pwul.)
She said as founder of Afrocreate Digital, she empowers women to own their voice, use the internet with purpose and build careers that align with their own convictions.
According to her, I believe that true influence starts from within.
Pwul said she wrote her debut book; “That Internet Thing You’re Doing?”, because she was tired of “seeing brilliant African women second-guess themselves online.”
“I knew too many women with deep expertise, creativity and impact who were hiding in plain sight—posting but not positioning, creating but not converting, showing up without owning their voice or not even showing up at all.
“This book is my answer to that. It’s my way of saying: enough.
(The newly published book, “That Internet Thing You’re Doing?” by Mrs Paula Pwul)
“You’re allowed to be seen. You’re allowed to be paid. You’re allowed to take up space—online and beyond,” she said.
Pwul, a personal branding strategist, said the book is a practical and honest guide to building a personal brand online that actually works.
“It teaches you how to clarify your message, build trust, show up confidently and get paid for what you already know.
“Whether you’re creative, a professional or an entrepreneur, this book will help you turn your presence into a platform—and your platform into income and impact,” she said.
She said African women can start monetising their expertise online by identifying their values.
“What do people constantly ask you about? What problem can you help solve?
“Then create content around that. Teach, share insights, and build trust.
“You don’t have to have a huge audience; just the right offer for the right people.
“Package your knowledge into digital products, workshops, consultations or services.
“And most importantly, position yourself as someone worth learning from.
“The internet is full of noise, but clarity cuts through,” she concluded.
NAN reports that the book, which was debuted on May 17, has 10 chapters with 285 pages.
