MultiChoice Nigeria has slashed the price of its DStv decoder by 50 percent, from N20,000 to N10,000, in a move to reverse a steady decline in subscriptions.
The company said the price cut was designed to attract more customers and enhance accessibility to its services.
According to its Chief Executive Officer, John Ugbe, the new offer is part of efforts to reward customer loyalty and provide greater value.
“We want to ensure our customers feel appreciated and have access to the best entertainment every day. The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans,” he said in a statement issued on Tuesday.
He explained that the platform is repositioning itself as a hub for daily value, promoting a broader discovery of content across multiple genres, including movies, drama, kids’ programming, and news
This means more channels, more shows, and more reasons to tune in every day,” the statement added
MultiChoice also announced a promotional upgrade offer, which allows subscribers to move to the next DStv package tier at no additional cost when they fully renew their current plan between June 16 and July 31, 2025.
The company noted that both the decoder discount and the free upgrade initiative were introduced in response “to the noticeable economic impact on the everyday lives of Nigerians.”.
