NTDC says collaboration with Entertainment Coy to create awareness for `Tour Nigeria’ brand

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Mr Folorunsho Coker, the Director-General, Nigerian Tourism Development Corporation (NTDC) says collaboration with an Entertainment Company to organise a picnic is aimed at creating awareness for `Tour Nigeria’ and `Nigeria Flavour’ brands.

Coker made this known in an interview with the News Agency of Nigeria (NAN) on Wednesday in Abuja.

The Entertainment Company Delphino Picnic usually organises picnics in August, and it is an annual event hosted in Abuja.

It records large number of fun seekers who throng the venue to catch fun.

“The Picnic is to create awareness to the master brand, `Tour Nigeria’ which means tour around Nigeria and the sub-brand, `Nigerian Flavour’.

“Let me explain, we are NTDC, we have a master brand called Tour Nigeria, like Truly Asia, Incredible India, Magical Kenya etc.

“As you are going around Nigeria, you are encouraged to enjoy the different flavour of Nigeria in our Music, culture, heritage, food, religion, fashion, sport and even our politics,’’ Coker said.

According to the NTDC boss, Delphino event is a local Abuja picnic that has been going on for some years now.

He said that in 2017, the corporation decided to help them organise, arrange, produce and interact by using its knowledge of some segment of the industry.

Coker also said aside creating awareness for the brands, local food vendors and others had the opportunity of making brisk businesses.

“It shows that there are many things in this local economy that you can bring, aggregate together to produce one beautiful product that people can enjoy while creating value in a domestic economy.

“The people who brought the stage, the light, sound, instrument, foods, chairs, canopies and the goods that were sold commercially benefited from the picnic.

“That is the way forward, it is in that partnership between private and public sector that such things can continue to occur and reoccur in Abuja.

“We have documented those sort of festival culture and we want to bring it to the attention of various stakeholders in the tourism eco-system.

“So, if you go online and do hash tag Tour Nigeria, you will see reference photographs and images on a lot of things that Tour Nigeria through NTDC has partnered with,’’ he said.

Coker urged Nigerians to get more information on the activities of the corporation on tournigeria.gov.ng and tournigeria.com. (NAN)

Biola Lawal

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