… holds multi-zone celebration across Nigeria
The Nigeria Association of Tour Operators (NATOP) marked the 2026 World Tourism Day with activities which capture capacity building, technology, destination promotion and domestic tourism, and celebration.
In the South West Zone, close to 200 tour operators gathered at Ziba Beach Resort, Lagos, for a special training focused on Artificial Intelligence and its application in tourism, equipping operators with digital tools to improve their businesses and destination marketing.
In Abuja, the FCT and Northern Zone, in collaboration with Naija Adventurers, staged a colourful Tourism Awareness Walk and Hike to the Centre of Nigeria.
The celebration also spread to the South-South Zone, where members marked the day with a destination tour, alongside activities to commemorate with the world tourism day celebrations.
In line with the theme for this year’s WTD celebration: ‘Digital agenda and artificial intelligence to redesign tourism’ the NATOP training on AI and application in tour operation at Ziba Beach Resort Lagos saw a large turnout of the members of the association.
NATOP President addressing the members
The President of the association, Hajia Bolaji Mustapha explained that the idea for the location and training was to train members on how to do tour business, to know how to promote tourism digitally, using different AI tool and everything so that they will grow their businesses.
She said: “we follow the theme and, you know, blend with the old situation. Let’s do the training so that we attach it to the World Tourism Day with the theme that we have achieved something and also celebrate.”
She said the training will go a long way in helping the tour operators do greater content to digitally tell destination stories using AI, and also using the tool for expression.
Mustapha also explained why the association chose Ziba Beach Resort: “We always attach World Tourism Day to a tourism site. And definitely, if you look at this whole area and this community, that’s why we see that Ziba is a tourism site. We want to explore and of course. The resort newly launched its third phase. So, we will use this opportunity to look at their rooms, look at how we can sell this destination, to showcase it that the resort is actually in Nigeria, not Zanzibar. By using the place, we would kill two birds with one stones.
Facility tour of Ziba Beach Resort
“ As tour operators who are willing to tell the good story of our Nigeria, we need to bring ourselves up to the speed, align with the digital revolution. Let everybody go digital. Because we also see the content creators are taking our business, we want to align it with what they do. We are the ones that understand the business and we’ll be able to tell the story better, so that anybody coming to Nigeria will be able to discover Nigeria with the experts.”
Also commenting on the celebration, the NATOP Vice President South West and chairman of the WTD Organizing Committee for the zone, Mrs. Wonuola Olatunde-Lamidi explained why NATOP South West’s usage of the 2026 WTD for training. She said many of the members still have a lot to learn about the tour business, and that some do not understand the foundation of the business, including how to create packages hence the need for the training.
Some NATOP members
Mrs. Olatunde-Lamidi spoke further: “Many don’t understand the foundation of what it is to create a tour package. And when you have people that are not well-trained in an industry, the industry will not grow. The kind of people that you also have will not have enough earning power to do many things. And because this is an industry that I have been in for 16 years, I run Diamonds and Pearls Travels with my husband. And I’ve seen Diamonds and Pearls Travels metamorphose into a company where people don’t just look at us as travel agents. We have become a Destination Management Company (DMC). We have become a trusted brand. We have become a company that when we talk about a destination, people want to go to that destination because of how we have portrayed the destination. And you may not realize that, as tour operators, you can actually decide where people go. You can make people go to a particular destination by marketing it, by letting them know the benefits of that destination.”
The tour operators had opportunity to tour the resort and unwind during the programme.